We experience life in our favorite pair of jeans. The fades, whiskers, and rips in our jeans tell stories, and those stories do not deserve to end in a landfill. That is where the "Live on Line" for Levi's comes in.
A mock product launch strategy submission for Pensole's Lace Up Sneaker show, I developed a recycling and repurposing program for Levi's that would collect worn blue jeans, and recreate 1-of-1 patchwork denim jackets.